” What we see in cities – the urban landscape – is displaying increasingly visually similar and homogenized architecture, particularly as a result of the similar ideologies and concepts leading to an effect of globalization on the built and spatial environment. Globalization refers to what Held has called “ the speeding up in world-wide connectedness in all aspects of social life. The forms of architecture and urbanism that globalization produces strongly influence how people understand themselves and perceive their identities in the built environment. Though contrast gives the building an eye-catching picture at an initial glimpse, eventually, with an increase of more contrasting designs, it loses its identity and settles upon similar lines(facades). With rapid urbanization and cities turning into urban jungles, there is often a tendency to create different architecture or a building that makes a statement or an impact which makes one wonder whether a building looks ‘different’ if all of them are different! Designing in a particular setting is mostly a battle between context and contrast. Earlier where it was essential to place a structure holistically with nature, it has become equally important to place it in harmony with its built surrounding. The environment of the 21st century is a complex mix of the natural and built environment.
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